Google Analytics

Free website analytics platform providing detailed visitor tracking and behavior analysis. Offers comprehensive reporting on traffic sources, user engagement, and conversion tracking. Standard accounts limited to 10 million events monthly, with customizable data retention up to 50 months.

Google Analytics

Free website analytics platform providing detailed visitor tracking and behavior analysis. Offers comprehensive reporting on traffic sources, user engagement, and conversion tracking. Standard accounts limited to 10 million events monthly, with customizable data retention up to 50 months.

Google Analytics

Free website analytics platform providing detailed visitor tracking and behavior analysis. Offers comprehensive reporting on traffic sources, user engagement, and conversion tracking. Standard accounts limited to 10 million events monthly, with customizable data retention up to 50 months.

Category:

Last Updated: Dec 16, 2024

Free

Starting Price: $0

Learning Curve: High

Rating: 8.2

Primary Industry:

Automotive

Construction & Trade

Education & Childcare

Food & Dining

Health & Wellness

Home Services

Personal Services

Pet Services

Professional Services

Retail

Google Analytics platform page highlighting 'Get essential customer insights' with image of person using laptop and analytics dashboard preview
Google Analytics platform page highlighting 'Get essential customer insights' with image of person using laptop and analytics dashboard preview

Overview of Google Analytics Features and Limitations

Google Analytics provides comprehensive website traffic analysis and user behavior tracking, enabling businesses to make data-driven decisions about their online presence.

Key Benefits:

  • Real-time monitoring: Live tracking of website visitors and their activities

  • Event tracking: Up to 500 unique events per property with detailed user interaction data

  • Integration capabilities: Works seamlessly with Google Ads and other Google products

  • Custom reporting: Up to 25 custom dimensions and 25 custom metrics

  • Data retention: Configurable from 2 months up to 50 months

Notable Limitations:

  • Event volume: Limited to 10 million events per month on free tier

  • Sampling: May apply data sampling for high-traffic properties

  • Export quotas: API request quotas apply for data export

  • Privacy compliance: Requires careful setup for GDPR compliance

Ideal for businesses of all sizes needing detailed website analytics and user behavior insights. Particularly valuable for digital marketers and businesses integrated with other Google services.

Overview of Google Analytics Features and Limitations

Google Analytics provides comprehensive website traffic analysis and user behavior tracking, enabling businesses to make data-driven decisions about their online presence.

Key Benefits:

  • Real-time monitoring: Live tracking of website visitors and their activities

  • Event tracking: Up to 500 unique events per property with detailed user interaction data

  • Integration capabilities: Works seamlessly with Google Ads and other Google products

  • Custom reporting: Up to 25 custom dimensions and 25 custom metrics

  • Data retention: Configurable from 2 months up to 50 months

Notable Limitations:

  • Event volume: Limited to 10 million events per month on free tier

  • Sampling: May apply data sampling for high-traffic properties

  • Export quotas: API request quotas apply for data export

  • Privacy compliance: Requires careful setup for GDPR compliance

Ideal for businesses of all sizes needing detailed website analytics and user behavior insights. Particularly valuable for digital marketers and businesses integrated with other Google services.

Alternatives:

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SMB Toolset - Smart tools for smarter business | Startup Fame